The Salman Khan Foundation launched India’s first ever international cycling event, ‘Mumbai Cyclothon – Tour De Mumbai’ which was held at Bandra Reclamation, received tremendous response, with enthusiasts from all walks of life such as International cyclists, National cyclists, Amateur cyclists, Cycling aficionados, Working professionals, Housewives and School children participating, thereby adding colour and fervour to the whole experience. Organized by Sport18, the sports marketing division of the Network18 group and ID Sports – a sports management company, the event also witnessed participation from a host of celebrities, government officials, officials from International Cycling Union (UCI), Cycling Federation of India (CFI), Maharashtra Cycling Association (MCA) and Corporates.
“The main aim of promoting cycling through the Being Human Tour De Mumbai – Mumbai Cyclothon is to bring professional international cycling to India. Moreover it’s the best and easiest way to keep your heart healthy and fight the increasing risk of heart diseases that seems to be plaguing our people at a very young age”, said Dr. Akil Khan, Chairman and Managing Director, ID sports, adding a health and fitness dimension to this event. On this occasion, ID Sports launched India’s first healthcare online portal, Topdoctorsonline.com that intends to enable rural India to have access to the best doctors in the country through the portal.
In addition to TI Cycles as the title sponsor for Mumbai Cyclothon, various other Corporates extended their association and participation in the event. Some of leading brands from corporate India namely Provogue, Union Bank of India, ICICI Lombard Health Insurance, Tata Group, Gitanjali, Reebok, Gatorade, Nature Valley, Volini, Nokia, Lilavati, Times of India, Bisleri, Gold’s Gym, Trident, MTV, CNBC-TV18, CNN-IBN, Bright Outdoors, Lilavati Hospitals, Topspin and John Gloster were on-board as partners. The KBS foundation in an indication of its support to cyclothon organized a Car-Free Day at Carter Road today. Partners like Red FM, Cinemax, Reebok and Café Coffee Day in the lead up to the event engaged with their consumers through in-house promotional activities.
Note: Being Human, The Salman Khan Foundation is a trust set up by Salman Khan for helping the cause of the underprivileged. The foundation has two focus areas education and healthcare. Being Human was started by Salman Khan by investing his own money. In order to increase the reach and corpus of the Foundation, Salman Khan has undertaken initiatives such as Being Human art and Being Human merchandise. Proceeds from the sale of art and merchandise support Being Human, the Salman Khan Foundation.