CPAA is known for its activities against Cancer causing products. Earlier they have done many events such as Cricket Match of Celebs, Music concerts etc. But on the World no Tobacco Day they were approached by Mudra MaX for a unique campaign – “Cigarettes Are Jobless”
The invitation of the event was already on Facebook, in which almost 35+ people had shown interest to join. Earlier I had received the Invitation to join the Fan Page – Smokey Cigarson is Jobless, Some what surprised, I checked, and I was immediately attracted to join the page!
The whole campaign revolves around the Idea that, on the No Tobacco Day, people have quit smoking and now cigarettes are Jobless. So, they are distributing their resume. The activity was stated early in the day at major locations such as Mahim, Bandra, Vile Parle and Malad.
At Malad the, event took place at Inorbit mall. Luckily I was on that side, so, made a visit. I was never a smoker, but still I took the Resume, and gave a look. Here it is:
It’s a really nice concept, and people were really amzed to see a cigarette box distributing resume. Some people even stood there and shared their thoughts to tell this to their friends. Some people even took 3-4 copies of resume to give it to their friends.
The campaign was done in collaboration with CPAA, by Mudra Max.
Deepak 